Looking at the theory of taste and cool, arguably, museums and art galleries serve to demonstrate and educate about taste, demonstrating what is good and bad in art and objects. Taste is the shared cultural values of a particular social community or individual. Learned through social class, cultural background and often, education.
…’Cool is not inherent in objects but in people, then what is seen as Cool will change from place to place, from time to time and from generation to generation’ (Pountain, 2000: 20).
‘Cool is an oppositional attitude adopted by individuals or small groups to express defiance to authority – whether that of the parent, the teacher, the police, the boss or the prison warden. Put more succinctly, we see Cool as a permanent state of private rebellion’ (Pountain, 2000: 19).